Project Breakdown
Spotify
The Project
Urban Sled / Spotify
Stockholm, Sweden
Music Streaming / Digital Entertainment
Live Action
2D
Live Action
Spotify’s Arab Hub video celebrates Arab music and culture through storytelling led by Suhel Nafar, Spotify’s Global Lead of Arab Music & Culture. Open Pixel Studios provided animated motion design overlays that enhanced the video’s live-action storytelling, adding rhythm, visual energy, and cultural identity. The result helped Spotify connect global audiences with authentic creative voices through bold, on-brand design.
The Creative Challenges
Needed motion design that complemented live video without distracting from the interview
Required graphics aligned with Spotify’s global brand style and regional visual cues
Had to convey energy, cultural pride, and music-driven movement through animation
Tight turnaround to integrate visuals seamlessly with existing video edits
Our Solutions
Designed animated overlays and transitions that matched the pacing of each scene
Used color, typography, and rhythm-based motion inspired by Arab music culture
Ensured brand consistency through Spotify’s visual system and motion language
Delivered high-impact, on-brand graphics that elevated storytelling and viewer engagement
