Project Breakdown
Apollo Tyres
The Project
Merry Films / Apollo Tyres
Gurugram, Haryana, India
Automotives
Motion Design
2D
Motion Design
To strengthen internal alignment, Apollo Tyres created an internal communications video introducing a new department within its global operations. The animated corporate video explained the team’s role, goals, and benefits using clear visuals and storytelling tailored for employees across regions. Designed to boost employee engagement and understanding, the piece positioned Apollo Tyres as an innovative leader in the automotive industry focused on collaboration and continuous improvement.
The Creative Challenges
Needed an internal communications video to introduce a new department company-wide
Required a clear, engaging message that explained the department’s purpose and value
Sought to connect global employees under a unified brand story
Needed a cost-efficient motion-graphics approach instead of live filming
Aimed to maintain brand consistency and visual clarity across multiple regions
Our Solutions
Produced an animated corporate video using branded motion graphics and clear narration
Simplified complex information into an easy-to-follow visual story
Applied Apollo Tyres’ brand identity and color system for global recognition
Crafted a tone that combined clarity, motivation, and professionalism
Delivered a scalable video asset optimized for internal platforms and employee training
