Your Questions, Answered
Animation can feel complex. We’re here to make it simple. Explore quick answers to help you plan with confidence.
Filter
All
Process & Timeline
Script, Voice & Audio
Impact & ROI
Pricing & Value
Creative & Branding
Logistics & Rights
Pricing & Value
How much does an explainer video cost?
Most professional videos cost $3,650–$18,000, depending on length, style, and complexity. A polished 60–90 second 2D video usually falls in the $5k–$10k range.
Why do costs vary so much?
It comes down to time and talent. Template-driven videos may cost under $2k, while fully custom videos with original artwork and strategy support can run $15k+.
What’s the difference between a $5k video and a $15k video?
Higher budgets buy more originality, detailed animation, and polish. A premium video feels unique and on-brand, while budget versions may reuse stock or feel generic.
Is investing in an animated video really worth it?
Yes. 87% of viewers say video convinces them to buy or take action and 93% of marketers report positive ROI. A well-crafted video can pay for itself with a few conversions.
Are there ongoing costs after delivery?
No recurring fees: music, voice, and assets are licensed upfront. Updates or new versions (e.g., translations) are quoted separately.
Where do you stand on AI?
You can ask us abour our AI and Privacy Policies at any time. We also have a workshop available we can run that is dedicated to this conversation. We believe that as teams start to incorporate AI into their workflows, it’s our responsibility to provide guidance on where it could be useful, the legal implications, and where it can create harm. We never use AI to generate new creative from scratch, but we do utilize built-in tools for supporting our creative’s workflow. We’re always open to continued discussion as our industry shifts in new ways.
Process & Timeline
What’s the production process?
See our workflow page for more information on our production process.
How long does production take?
Most 60–90 second videos take 4–6 weeks. Complex or 3D projects may take longer. Rush delivery (2–3 weeks) is possible for a premium.
Can you meet tight deadlines?
Yes, but quality or complexity may need adjusting. Fast projects rely on quick feedback and may carry a rush fee.
How involved do we need to be?
You provide input at crucial milestones (script, concepts storyboard, sound and final video). Some clients are hands-on with style and ideas; others just approve key steps.
How do revisions work?
Our video packages include 2-4 revision rounds per each stage of development. Small tweaks are included; big pivots (like a new concept) may add cost. Each revision round is tracked using our project revision tool which you get access to while in production.
Creative & Branding
What’s the best animation style to use?
The best style is the one that supports your message. Our Styles are designed to align visual complexity with your goals, audience, and production needs.
Do you custom-design visuals or use templates?
In our video packages, visuals are 100% custom; designed for your brand, not pulled from stock. If you provide us with assets, we may need to adjust and prepapre them for motion.
Can we provide style references?
Absoluytely! References, brand guides, or even rough sketches help align the creative direction.
How do you ensure brand alignment?
We use your fonts, colors, and guidelines, and share style frames during our concepting or visual development stages. Every asset is tailored to fit your project's identity.
Can we have multiple versions (languages, formats, cut-downs)?
Yes. Many clients request square/vertical versions for social or localized translations. These can be planned upfront or added later.
I’ve never made an animated video before. Where do I start?
We have plenty of resources for anyone new to the animation production process. Explore our Video Packages and Styles to get a sense of what's possible within your budget, and read our insights to prepare yourself before your begin. You can go through our workflow page for a quick overview of how our work gets done. When you have questions or a project idea ready, book a call or send us a message and we’ll be happy to guide you through, step by step.
Script, Voice & Audio
Do we need to write the script?
No. You can provide key points, and we'll craft a concise script with clear messaging and call-to-action. If you do have a script, we will strategize with you to ensure any visual ideas still fit your goals.
Is voiceover included?
Typically, yes. You’ll choose from professional voice actors. We also provide music and sound design. You can also choose to provide your own voiceover and sound work.
Can we choose the voice and tone?
Absolutely. You’ll hear audition samples and select the voice that best fits your brand or intention.
Is music licensing covered?
Yes. We use licensed, royalty-free music or custome sound design so you can use the video forever without extra fees.
Can we update the voice or music later?
Yes. Swapping narration or music is a simple post-delivery update.
Logistics & Rights
Who owns the video?
You do. Once paid in full, you own full rights to use it anywhere, anytime.
What file formats do we receive?
Standard delivery is HD MP4 (1080p) ready for web and presentations. Other resolutions (4K, square 1:1, vertical 9:16) can be provided at an additional cost. Typically, Graphics packages are delivered as MOV files with alpha channels so they can be dropped directly into your edit timeline or presented directly on screens.
Can we get source files?
By default, you get the final video. Source files (like After Effects, Premiere, Maya, C4D, Photoshop and Audition) can be provided on request.
What if we need changes months later?
We store your projects forever so you can come back at any time to update your video(s). Small tweaks can be quick; bigger updates may take more time. All changes after the final delivery are quoted as new mini-projects.
What are the payment terms?
Most projects use a 50/50 split: 50% upfront, 50% on delivery. Larger projects may have milestone payments.
How soon can you get started?
We can onboard as quickly as you need. Estimates can be provided same day, and artists can get started as soon as a contract is signed. Send us a message or book a call with Will or Kathryn.
Impact & ROI
How long should our video be?
Most explainer videos work best at 60–90 seconds. Shorter holds attention; longer can work for complex topics.
How do we measure success?
Depending on the intention of yout video, you should track views, engagement, and conversions. Animated videos increase dwell time and can lift conversions by 20–30%.
Do you offer marketing support after delivery?
We provide best-practice advice for distribution (web, email, social) for all of our video packages. Full campaign support is provided to our Creative Partner Packages at the Growth and Momentum level Partners.
Where should we use the video?
Common placements: homepage hero, product pages, social ads, email campaigns, trade shows, and presentations.
What ROI can we expect?
Animated video consistently drives results: 84% of marketers say video directly generates leads or sales, and it boosts brand trust and recall long-term. This data is supported in other areas as well such as training, education, and entertainment.
Filter
All
Process & Timeline
Script, Voice & Audio
Impact & ROI
Pricing & Value
Creative & Branding
Logistics & Rights
Pricing & Value
How much does an explainer video cost?
Most professional videos cost $3,650–$18,000, depending on length, style, and complexity. A polished 60–90 second 2D video usually falls in the $5k–$10k range.
Why do costs vary so much?
It comes down to time and talent. Template-driven videos may cost under $2k, while fully custom videos with original artwork and strategy support can run $15k+.
What’s the difference between a $5k video and a $15k video?
Higher budgets buy more originality, detailed animation, and polish. A premium video feels unique and on-brand, while budget versions may reuse stock or feel generic.
Is investing in an animated video really worth it?
Yes. 87% of viewers say video convinces them to buy or take action and 93% of marketers report positive ROI. A well-crafted video can pay for itself with a few conversions.
Are there ongoing costs after delivery?
No recurring fees: music, voice, and assets are licensed upfront. Updates or new versions (e.g., translations) are quoted separately.
Where do you stand on AI?
You can ask us abour our AI and Privacy Policies at any time. We also have a workshop available we can run that is dedicated to this conversation. We believe that as teams start to incorporate AI into their workflows, it’s our responsibility to provide guidance on where it could be useful, the legal implications, and where it can create harm. We never use AI to generate new creative from scratch, but we do utilize built-in tools for supporting our creative’s workflow. We’re always open to continued discussion as our industry shifts in new ways.
Process & Timeline
What’s the production process?
See our workflow page for more information on our production process.
How long does production take?
Most 60–90 second videos take 4–6 weeks. Complex or 3D projects may take longer. Rush delivery (2–3 weeks) is possible for a premium.
Can you meet tight deadlines?
Yes, but quality or complexity may need adjusting. Fast projects rely on quick feedback and may carry a rush fee.
How involved do we need to be?
You provide input at crucial milestones (script, concepts storyboard, sound and final video). Some clients are hands-on with style and ideas; others just approve key steps.
How do revisions work?
Our video packages include 2-4 revision rounds per each stage of development. Small tweaks are included; big pivots (like a new concept) may add cost. Each revision round is tracked using our project revision tool which you get access to while in production.
Creative & Branding
What’s the best animation style to use?
The best style is the one that supports your message. Our Styles are designed to align visual complexity with your goals, audience, and production needs.
Do you custom-design visuals or use templates?
In our video packages, visuals are 100% custom; designed for your brand, not pulled from stock. If you provide us with assets, we may need to adjust and prepapre them for motion.
Can we provide style references?
Absoluytely! References, brand guides, or even rough sketches help align the creative direction.
How do you ensure brand alignment?
We use your fonts, colors, and guidelines, and share style frames during our concepting or visual development stages. Every asset is tailored to fit your project's identity.
Can we have multiple versions (languages, formats, cut-downs)?
Yes. Many clients request square/vertical versions for social or localized translations. These can be planned upfront or added later.
I’ve never made an animated video before. Where do I start?
We have plenty of resources for anyone new to the animation production process. Explore our Video Packages and Styles to get a sense of what's possible within your budget, and read our insights to prepare yourself before your begin. You can go through our workflow page for a quick overview of how our work gets done. When you have questions or a project idea ready, book a call or send us a message and we’ll be happy to guide you through, step by step.
Script, Voice & Audio
Do we need to write the script?
No. You can provide key points, and we'll craft a concise script with clear messaging and call-to-action. If you do have a script, we will strategize with you to ensure any visual ideas still fit your goals.
Is voiceover included?
Typically, yes. You’ll choose from professional voice actors. We also provide music and sound design. You can also choose to provide your own voiceover and sound work.
Can we choose the voice and tone?
Absolutely. You’ll hear audition samples and select the voice that best fits your brand or intention.
Is music licensing covered?
Yes. We use licensed, royalty-free music or custome sound design so you can use the video forever without extra fees.
Can we update the voice or music later?
Yes. Swapping narration or music is a simple post-delivery update.
Logistics & Rights
Who owns the video?
You do. Once paid in full, you own full rights to use it anywhere, anytime.
What file formats do we receive?
Standard delivery is HD MP4 (1080p) ready for web and presentations. Other resolutions (4K, square 1:1, vertical 9:16) can be provided at an additional cost. Typically, Graphics packages are delivered as MOV files with alpha channels so they can be dropped directly into your edit timeline or presented directly on screens.
Can we get source files?
By default, you get the final video. Source files (like After Effects, Premiere, Maya, C4D, Photoshop and Audition) can be provided on request.
What if we need changes months later?
We store your projects forever so you can come back at any time to update your video(s). Small tweaks can be quick; bigger updates may take more time. All changes after the final delivery are quoted as new mini-projects.
What are the payment terms?
Most projects use a 50/50 split: 50% upfront, 50% on delivery. Larger projects may have milestone payments.
How soon can you get started?
We can onboard as quickly as you need. Estimates can be provided same day, and artists can get started as soon as a contract is signed. Send us a message or book a call with Will or Kathryn.
Impact & ROI
How long should our video be?
Most explainer videos work best at 60–90 seconds. Shorter holds attention; longer can work for complex topics.
How do we measure success?
Depending on the intention of yout video, you should track views, engagement, and conversions. Animated videos increase dwell time and can lift conversions by 20–30%.
Do you offer marketing support after delivery?
We provide best-practice advice for distribution (web, email, social) for all of our video packages. Full campaign support is provided to our Creative Partner Packages at the Growth and Momentum level Partners.
Where should we use the video?
Common placements: homepage hero, product pages, social ads, email campaigns, trade shows, and presentations.
What ROI can we expect?
Animated video consistently drives results: 84% of marketers say video directly generates leads or sales, and it boosts brand trust and recall long-term. This data is supported in other areas as well such as training, education, and entertainment.
Filter
All
Process & Timeline
Script, Voice & Audio
Impact & ROI
Pricing & Value
Creative & Branding
Logistics & Rights
Pricing & Value
How much does an explainer video cost?
Most professional videos cost $3,650–$18,000, depending on length, style, and complexity. A polished 60–90 second 2D video usually falls in the $5k–$10k range.
Why do costs vary so much?
It comes down to time and talent. Template-driven videos may cost under $2k, while fully custom videos with original artwork and strategy support can run $15k+.
What’s the difference between a $5k video and a $15k video?
Higher budgets buy more originality, detailed animation, and polish. A premium video feels unique and on-brand, while budget versions may reuse stock or feel generic.
Is investing in an animated video really worth it?
Yes. 87% of viewers say video convinces them to buy or take action and 93% of marketers report positive ROI. A well-crafted video can pay for itself with a few conversions.
Are there ongoing costs after delivery?
No recurring fees: music, voice, and assets are licensed upfront. Updates or new versions (e.g., translations) are quoted separately.
Where do you stand on AI?
You can ask us abour our AI and Privacy Policies at any time. We also have a workshop available we can run that is dedicated to this conversation. We believe that as teams start to incorporate AI into their workflows, it’s our responsibility to provide guidance on where it could be useful, the legal implications, and where it can create harm. We never use AI to generate new creative from scratch, but we do utilize built-in tools for supporting our creative’s workflow. We’re always open to continued discussion as our industry shifts in new ways.
Process & Timeline
What’s the production process?
See our workflow page for more information on our production process.
How long does production take?
Most 60–90 second videos take 4–6 weeks. Complex or 3D projects may take longer. Rush delivery (2–3 weeks) is possible for a premium.
Can you meet tight deadlines?
Yes, but quality or complexity may need adjusting. Fast projects rely on quick feedback and may carry a rush fee.
How involved do we need to be?
You provide input at crucial milestones (script, concepts storyboard, sound and final video). Some clients are hands-on with style and ideas; others just approve key steps.
How do revisions work?
Our video packages include 2-4 revision rounds per each stage of development. Small tweaks are included; big pivots (like a new concept) may add cost. Each revision round is tracked using our project revision tool which you get access to while in production.
Creative & Branding
What’s the best animation style to use?
The best style is the one that supports your message. Our Styles are designed to align visual complexity with your goals, audience, and production needs.
Do you custom-design visuals or use templates?
In our video packages, visuals are 100% custom; designed for your brand, not pulled from stock. If you provide us with assets, we may need to adjust and prepapre them for motion.
Can we provide style references?
Absoluytely! References, brand guides, or even rough sketches help align the creative direction.
How do you ensure brand alignment?
We use your fonts, colors, and guidelines, and share style frames during our concepting or visual development stages. Every asset is tailored to fit your project's identity.
Can we have multiple versions (languages, formats, cut-downs)?
Yes. Many clients request square/vertical versions for social or localized translations. These can be planned upfront or added later.
I’ve never made an animated video before. Where do I start?
We have plenty of resources for anyone new to the animation production process. Explore our Video Packages and Styles to get a sense of what's possible within your budget, and read our insights to prepare yourself before your begin. You can go through our workflow page for a quick overview of how our work gets done. When you have questions or a project idea ready, book a call or send us a message and we’ll be happy to guide you through, step by step.
Script, Voice & Audio
Do we need to write the script?
No. You can provide key points, and we'll craft a concise script with clear messaging and call-to-action. If you do have a script, we will strategize with you to ensure any visual ideas still fit your goals.
Is voiceover included?
Typically, yes. You’ll choose from professional voice actors. We also provide music and sound design. You can also choose to provide your own voiceover and sound work.
Can we choose the voice and tone?
Absolutely. You’ll hear audition samples and select the voice that best fits your brand or intention.
Is music licensing covered?
Yes. We use licensed, royalty-free music or custome sound design so you can use the video forever without extra fees.
Can we update the voice or music later?
Yes. Swapping narration or music is a simple post-delivery update.
Logistics & Rights
Who owns the video?
You do. Once paid in full, you own full rights to use it anywhere, anytime.
What file formats do we receive?
Standard delivery is HD MP4 (1080p) ready for web and presentations. Other resolutions (4K, square 1:1, vertical 9:16) can be provided at an additional cost. Typically, Graphics packages are delivered as MOV files with alpha channels so they can be dropped directly into your edit timeline or presented directly on screens.
Can we get source files?
By default, you get the final video. Source files (like After Effects, Premiere, Maya, C4D, Photoshop and Audition) can be provided on request.
What if we need changes months later?
We store your projects forever so you can come back at any time to update your video(s). Small tweaks can be quick; bigger updates may take more time. All changes after the final delivery are quoted as new mini-projects.
What are the payment terms?
Most projects use a 50/50 split: 50% upfront, 50% on delivery. Larger projects may have milestone payments.
How soon can you get started?
We can onboard as quickly as you need. Estimates can be provided same day, and artists can get started as soon as a contract is signed. Send us a message or book a call with Will or Kathryn.
Impact & ROI
How long should our video be?
Most explainer videos work best at 60–90 seconds. Shorter holds attention; longer can work for complex topics.
How do we measure success?
Depending on the intention of yout video, you should track views, engagement, and conversions. Animated videos increase dwell time and can lift conversions by 20–30%.
Do you offer marketing support after delivery?
We provide best-practice advice for distribution (web, email, social) for all of our video packages. Full campaign support is provided to our Creative Partner Packages at the Growth and Momentum level Partners.
Where should we use the video?
Common placements: homepage hero, product pages, social ads, email campaigns, trade shows, and presentations.
What ROI can we expect?
Animated video consistently drives results: 84% of marketers say video directly generates leads or sales, and it boosts brand trust and recall long-term. This data is supported in other areas as well such as training, education, and entertainment.
Filter
All
Process & Timeline
Script, Voice & Audio
Impact & ROI
Pricing & Value
Creative & Branding
Logistics & Rights
Pricing & Value
How much does an explainer video cost?
Most professional videos cost $3,650–$18,000, depending on length, style, and complexity. A polished 60–90 second 2D video usually falls in the $5k–$10k range.
Why do costs vary so much?
It comes down to time and talent. Template-driven videos may cost under $2k, while fully custom videos with original artwork and strategy support can run $15k+.
What’s the difference between a $5k video and a $15k video?
Higher budgets buy more originality, detailed animation, and polish. A premium video feels unique and on-brand, while budget versions may reuse stock or feel generic.
Is investing in an animated video really worth it?
Yes. 87% of viewers say video convinces them to buy or take action and 93% of marketers report positive ROI. A well-crafted video can pay for itself with a few conversions.
Are there ongoing costs after delivery?
No recurring fees: music, voice, and assets are licensed upfront. Updates or new versions (e.g., translations) are quoted separately.
Where do you stand on AI?
You can ask us abour our AI and Privacy Policies at any time. We also have a workshop available we can run that is dedicated to this conversation. We believe that as teams start to incorporate AI into their workflows, it’s our responsibility to provide guidance on where it could be useful, the legal implications, and where it can create harm. We never use AI to generate new creative from scratch, but we do utilize built-in tools for supporting our creative’s workflow. We’re always open to continued discussion as our industry shifts in new ways.
Process & Timeline
What’s the production process?
See our workflow page for more information on our production process.
How long does production take?
Most 60–90 second videos take 4–6 weeks. Complex or 3D projects may take longer. Rush delivery (2–3 weeks) is possible for a premium.
Can you meet tight deadlines?
Yes, but quality or complexity may need adjusting. Fast projects rely on quick feedback and may carry a rush fee.
How involved do we need to be?
You provide input at crucial milestones (script, concepts storyboard, sound and final video). Some clients are hands-on with style and ideas; others just approve key steps.
How do revisions work?
Our video packages include 2-4 revision rounds per each stage of development. Small tweaks are included; big pivots (like a new concept) may add cost. Each revision round is tracked using our project revision tool which you get access to while in production.
Creative & Branding
What’s the best animation style to use?
The best style is the one that supports your message. Our Styles are designed to align visual complexity with your goals, audience, and production needs.
Do you custom-design visuals or use templates?
In our video packages, visuals are 100% custom; designed for your brand, not pulled from stock. If you provide us with assets, we may need to adjust and prepapre them for motion.
Can we provide style references?
Absoluytely! References, brand guides, or even rough sketches help align the creative direction.
How do you ensure brand alignment?
We use your fonts, colors, and guidelines, and share style frames during our concepting or visual development stages. Every asset is tailored to fit your project's identity.
Can we have multiple versions (languages, formats, cut-downs)?
Yes. Many clients request square/vertical versions for social or localized translations. These can be planned upfront or added later.
I’ve never made an animated video before. Where do I start?
We have plenty of resources for anyone new to the animation production process. Explore our Video Packages and Styles to get a sense of what's possible within your budget, and read our insights to prepare yourself before your begin. You can go through our workflow page for a quick overview of how our work gets done. When you have questions or a project idea ready, book a call or send us a message and we’ll be happy to guide you through, step by step.
Script, Voice & Audio
Do we need to write the script?
No. You can provide key points, and we'll craft a concise script with clear messaging and call-to-action. If you do have a script, we will strategize with you to ensure any visual ideas still fit your goals.
Is voiceover included?
Typically, yes. You’ll choose from professional voice actors. We also provide music and sound design. You can also choose to provide your own voiceover and sound work.
Can we choose the voice and tone?
Absolutely. You’ll hear audition samples and select the voice that best fits your brand or intention.
Is music licensing covered?
Yes. We use licensed, royalty-free music or custome sound design so you can use the video forever without extra fees.
Can we update the voice or music later?
Yes. Swapping narration or music is a simple post-delivery update.
Logistics & Rights
Who owns the video?
You do. Once paid in full, you own full rights to use it anywhere, anytime.
What file formats do we receive?
Standard delivery is HD MP4 (1080p) ready for web and presentations. Other resolutions (4K, square 1:1, vertical 9:16) can be provided at an additional cost. Typically, Graphics packages are delivered as MOV files with alpha channels so they can be dropped directly into your edit timeline or presented directly on screens.
Can we get source files?
By default, you get the final video. Source files (like After Effects, Premiere, Maya, C4D, Photoshop and Audition) can be provided on request.
What if we need changes months later?
We store your projects forever so you can come back at any time to update your video(s). Small tweaks can be quick; bigger updates may take more time. All changes after the final delivery are quoted as new mini-projects.
What are the payment terms?
Most projects use a 50/50 split: 50% upfront, 50% on delivery. Larger projects may have milestone payments.
How soon can you get started?
We can onboard as quickly as you need. Estimates can be provided same day, and artists can get started as soon as a contract is signed. Send us a message or book a call with Will or Kathryn.
Impact & ROI
How long should our video be?
Most explainer videos work best at 60–90 seconds. Shorter holds attention; longer can work for complex topics.
How do we measure success?
Depending on the intention of yout video, you should track views, engagement, and conversions. Animated videos increase dwell time and can lift conversions by 20–30%.
Do you offer marketing support after delivery?
We provide best-practice advice for distribution (web, email, social) for all of our video packages. Full campaign support is provided to our Creative Partner Packages at the Growth and Momentum level Partners.
Where should we use the video?
Common placements: homepage hero, product pages, social ads, email campaigns, trade shows, and presentations.
What ROI can we expect?
Animated video consistently drives results: 84% of marketers say video directly generates leads or sales, and it boosts brand trust and recall long-term. This data is supported in other areas as well such as training, education, and entertainment.
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