Project Breakdown
Greenlights Grant Initiative
The Project
Forward Global / GGI
Washington DC
Public Policy Advocacy
Character Animation
2D
Motion Design
Characters
To help schools across the country access critical federal funding, the Greenlights Grant Initiative needed an engaging, easy-to-understand video that clarified a complex process; applying for school safety and mental-health grants. The video combines clear storytelling, bold motion graphics, and authentic voiceover to explain how GGI empowers districts through awareness, toolkits, and support. By transforming a technical policy topic into a visually compelling narrative, the piece inspires educators and administrators to take action and positions the nonprofit as a trusted national resource for safer, better-funded schools.
The Creative Challenges
Communicating a complex federal grant process in a clear, engaging way for diverse audiences
Turning policy-driven information into a compelling story that motivates action
Creating a unified message and visual identity that builds trust with educators and partners nationwide
Increasing awareness and understanding of available funding opportunities across different school districts
Developing a high-impact video asset that aligns with the organization’s mission and can be shared across web, social, and partner channels
Our Solutions
Crafted a clear narrative framework to make federal grant processes approachable and inspiring
Used motion graphics and animation to simplify complex policy information
Developed a cohesive visual and tonal style to reinforce trust and national credibility
Produced a shareable video asset optimized for web, social, and partner distribution
Balanced emotional storytelling with actionable guidance, motivating educators to take the next step
