Project Breakdown

Twitter

The Project

Client

Client

Client

Twitter (Before X)

Location

Location

Location

San Francisco, CA

Industry

Industry

Industry

Social Media / Internet Services

Animation Type

Animation Type

Animation Type

Motion Design

Tags

Tags

Tags

2D

Motion Design

About

About

About

Before they were X and as part of Twitter’s OneTeam internal communications campaign, our goal was to create an opening video that energized employees and reinforced a sense of unity across global teams. The piece needed to reflect Twitter’s fast-paced culture, celebrate collaboration, and align with the company’s evolving mission. Through bold motion graphics, purposeful pacing, and brand-driven storytelling, the video set the tone for the company-wide meeting—reminding employees that innovation and impact come from working together as one team.

Animated countdown frame with the number three on a blue Twitter-themed background
Animated countdown frame with the number three on a blue Twitter-themed background
Motion graphic transition with red and white animated bars on a blue background
Motion graphic transition with red and white animated bars on a blue background
Animated collage of tweets showing gratitude and unity under the #OneTeam campaign
Animated collage of tweets showing gratitude and unity under the #OneTeam campaign
Animated yellow frame with text encouraging curiosity reading ask questions
Animated yellow frame with text encouraging curiosity reading ask questions
Closing animation frame displaying hashtag OneTeam on a blue Twitter grid background
Closing animation frame displaying hashtag OneTeam on a blue Twitter grid background
Animated closing frame featuring the Twitter bird logo centered on a clean blue grid
Animated closing frame featuring the Twitter bird logo centered on a clean blue grid

The Creative Challenges

Needed an internal event video to launch Twitter’s OneTeam meeting with impact

Had to unify global teams under one message and visual style

Required on-brand motion graphics and clear storytelling

Faced a fast turnaround with multiple stakeholders involved

Aimed to boost employee engagement and team pride

Animated countdown frame with the number three on a blue Twitter-themed background
Animated countdown frame with the number three on a blue Twitter-themed background
Motion graphic transition with red and white animated bars on a blue background
Motion graphic transition with red and white animated bars on a blue background
Animated collage of tweets showing gratitude and unity under the #OneTeam campaign
Animated collage of tweets showing gratitude and unity under the #OneTeam campaign
Animated yellow frame with text encouraging curiosity reading ask questions
Animated yellow frame with text encouraging curiosity reading ask questions
Closing animation frame displaying hashtag OneTeam on a blue Twitter grid background
Closing animation frame displaying hashtag OneTeam on a blue Twitter grid background
Animated closing frame featuring the Twitter bird logo centered on a clean blue grid
Animated closing frame featuring the Twitter bird logo centered on a clean blue grid

Our Solutions

Produced a motion-graphics video aligned with Twitter’s brand

Used bold visuals, pacing, and music to build energy and unity

Crafted a simple, uplifting message focused on collaboration

Delivered a high-quality internal video for global distribution

Strengthened employee connection and culture through design and tone

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Copyright © 2025 Open Pixel Studios, LLC. All product names, logos, and brands are the property of their respective owners.

Copyright © 2025 Open Pixel Studios, LLC. All product names, logos, and brands are the property of their respective owners.

Copyright © 2025 Open Pixel Studios, LLC. All product names, logos, and brands are the property of their respective owners.

Copyright © 2025 Open Pixel Studios, LLC. All product names, logos, and brands are the property of their respective owners.