Project Breakdown
No Menthol Know Why
The Project
Six-Point Strategy / HIRA
Boston, MA
Public Health Advocacy
Motion Design
2D
Motion Design
Six-Point Strategy partnered with Open Pixel Studios to create an animated explainer video for the Know Menthol Know Why public-health campaign. The video simplified complex health and policy messaging into an engaging, shareable story. Through clear visuals and accessible language, it helped the campaign raise awareness and inspire informed community action.
The Creative Challenges
Needed to translate public-health and policy information for a broad audience
Collaborated closely with 6-Point Creative and advocacy partners to align tone and messaging
Balanced accuracy, cultural sensitivity, and visual engagement
Required a flexible video format for web and social distribution
Our Solutions
Produced a motion-graphics video that simplified complex health topics into clear storytelling
Created an inclusive visual design aligned with 6-Point Creative’s campaign strategy
Delivered a social-optimized, brand-consistent video ready for public outreach
Helped the campaign increase awareness, understanding, and digital engagement
