Project Breakdown
ConnectPay Animated Audio Spot
The Project
ConnectPay Payroll
Foxborough, MA
Finance
Character Animation
3D
2D
Characters
ConnectPay partnered with Open Pixel Studios to bring an existing audio spot to life through 3D animation on a fast timeline and a limited budget. To maximize production value, our team strategically combined pre-built 3D assets, customized textures, and streamlined character animation to deliver a cohesive, polished visual story that amplified ConnectPay’s message. The final spot blends expressive character performance, a unified design language, and clear brand storytelling, demonstrating how thoughtful asset reuse can create high-impact animation without the cost of building every element from scratch.
The Creative Challenges
Need to visualize an audio-only campaign without increasing production spend
Tight timeline with no margin for a full custom 3D build
Desire for high production value and a cohesive visual style on a limited budget
Difficulty translating abstract service benefits (like payroll support) into engaging visuals
Need for animation that feels unique, not generic or templated
Requirement for brand-appropriate storytelling that appeals to small business audiences
Our Solutions
Combined pre-existing 3D assets to dramatically reduce build time and cost
Re-textured and customized models to create a unified, ConnectPay-branded visual aesthetic
Focused resources on expressive character animation to elevate emotional impact
Designed clear visual metaphors that reinforced the humor and message of the audio script
Delivered a polished 3D spot that matched brand tone while staying within budget constraints
Created a production pipeline that maximized efficiency without sacrificing creativity
